Country
Lebanon
Campaign launch date
October 2013
Organization
Mashrou' Leila (Music band)
Campaign results
$66,000 USD
Campaign statistics :
Of the 22,406 people who viewed Mashrou’ Leila’s Zoomaal page, only 543 people – 2.5 percent – made a contribution. The average contribution of Mashrou’ Leila fans, over $100 USD, is also much higher than the average fan can be expected to contribute to hear a band’s latest work.
Similar campaigns :
Palestinian band Khalas launched an Indiegogo campaign in April, asking for $7,000 USD to cover the album’s production and distribution. They raised around $4,000 USD, and only about 5 percent of the band’s fanbase contributed.
Best practices :
- Coherent platform choice ;
- Community and fan database mobilization ;